4 Reasons Things Become Popular

The New Yorker. This literature covers a wide variety of substantive areas where actors within a population each decide if and when to adopt an innovation. It makes life better and easier to rely on others than simply relying on ourselves. In the video, they throw a phone into their blender and it grinds the phone into particles. They rehearse constantly, write wonderful songs, but must also hold menial jobs to pay the rent. Durham and D. Kellner, Eds. His theory in a nutshell is that there are special people in the society who popularise things and determine what or who gets popular. This control allows them to shape society and exercise dominance. Thus, we have two distinct patterns for how an innovation might diffuse across a population.



















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